Clorox challenged us to help them gain relevance during Cold + Flu season. While most people are portrayed as weak and helpless during this time, we wanted to show they didn't have to take sickness lying down. They can fight back.

Was it effective? Let’s just say Clorox hasn’t been able to keep wipes on the shelves since. Definitely no other reason why.

AD: Sarah Ranney / CW: Colin Mitchell

DIGITAL

We also partnered with Achu–which leverages environmental and personal data from wearables to predict your likelihood of getting sick, and provides cleaning reminders when they were needed most.