Levi’s is a brand that stands for authentic self-expression. We wanted to take that one step further, and encourage people to use their vote as the ultimate form of self-expression in the 2018 midterm elections. We created a TV spot which celebrated voting around the world. We backed it up with in-store voter registration, seeding ‘Vote’ t-shirts to influencers, and an Instagram countdown to Election Day. The Result? Record-breaking voter turnout.
Awards: Mosaic Awards for Multicultural Talent in Advertising
I was responsible for owning and producing the corresponding social assets, including an Instagram Stories countdown to election day as well as supporting social content for Levi’s Instagram page.
