Some Zebras are into cars. Some Zebras are into Krav Maga. And some Zebras have a really extensive wig collection. We’re all uniquely special
But no matter who you are, where you live, or what you drive, the Zebra is an insurance expert for everyone.
To help the brand’s first major advertising campaign stand out from the comically cluttered insurance space, we created a brightly colored brand world that is as beautiful as it is funny.
AD: Sarah Ranney / CW: Mariah Kline
For each of the the harder working “performance spots” we created a whimsically silly metaphor that centered our main character’s personality around the brand’s RTB.
We took that same metaphor and applied it to radio.