Insight: In basketball, traveling is against the rules. For Hotwire, we know traveling is great.

Challenge: How does Hotwire become part of a cultural conversation like the NBA Finals without being an official sponsor/advertiser?

Idea: Let’s have fans predict which city will travel the most in each game of the NBA Finals.
If you’re right, then you can win a chance to travel like a baller with Hotwire.

AD: Sarah Ranney / CW: Tajj Bail-Abish

To promote the campaign leading up to games, we’d use a combination of traditional Instagram posts as well as playing with IG Story polls.

During games, we’d leverage Hotwire’s social channels with relevant memes and replies to tweets about traveling.

AD: Sarah Ranney / CW: Tajj Badil-Abish / CD: Bruno Nakano