For their biggest bleach innovation in 10 years, Clorox asked us to do the seemingly impossible–make a piece of content that demonstrated the protection power of their new Cloromax technology, but also make it something people would want to watch. With the help of Alfonso Ribeiro, we concepted and brought to life a 20-minute Facebook Live gameshow celebrating Taco Tuesday. The response in social was overwhelmingly positive, with hundreds of shares, and hundreds of thousands of views.